High Indie Make-up Manufacturers

Hey, stunning creatures! At this time I’m sharing the High Indie Make-up Manufacturers. I’ve been a lover of indie make-up since 2008, which led me to start out my weblog and share my indie make-up swatches. Make-up is a hyper-focus for me, and I really like taking part in with and sharing it with you.

Final 12 months I used to be interviewed by Gayle Guyardo on Bloom TV to debate indie make-up. I really like speaking about indie make-up and sharing it with the world!

What’s Indie Make-up?

First, let’s take a detailed have a look at the phrase indie. Indie is brief for unbiased. Merriam-Webster defines unbiased as not topic to regulate by others, not affiliated with a bigger controlling entity, and it offers the instance of an unbiased bookstore.

By the phrase’s literal definition, an indie model is a model that’s independently owned, not beholden to a guardian firm, very similar to the unbiased bookstore talked about. An indie make-up model controls what it makes, the way it makes, and the whole lot about it.

Two Model Examples

In distinction, a model like City Decay, which L’Oreal owns, is just not an indie model as a result of they’re owned by a big conglomerate that controls a lot of the corporate. Individuals usually hate when L’Oreal and Estee Lauder purchase manufacturers, as they have an inclination to dilute them and take away something that makes them stand out, and the model loses its je ne sais quoi or edge. 

A model like Danessa Myricks Magnificence, which make-up artist Danessa Myricks owns, is an indie model as a result of she owns the corporate and works with a lab to fabricate her merchandise. Danessa is extremely proficient, and her professional make-up artistry merchandise are glorious. Moreover, she treats her workers nicely.

Handmade Solely?

Some individuals will argue that an indie model is just handmade. Others will say that an indie model can’t be bought in mainstream shops similar to Ulta or Sephora. For those who’re asking me, I’ll preserve that an indie model is a model that’s free from exterior management. I’m not a fan of the purity police, who usually state that their definition is the one proper one – handmade in somebody’s studio.

Some indie manufacturers, similar to Fyrinnae, hand press and make all their merchandise in-house with their tools. Different indie manufacturers, similar to Sugarpill, contract with producers to make particular formulation and packaging for his or her merchandise.

Why Do I Love Indie Make-up Manufacturers?

Indie Makeup Releases

I really like indie magnificence manufacturers as a result of they usually supply inexpensive, high-quality merchandise, and I really like indie style manufacturers as a result of they normally promote high-quality merchandise, lots of which you’ll be able to order {custom} to your dimension or specifics. In reality, I particularly LOVE bespoke style! My gothic couture wedding ceremony costume was custom-made only for me. I really like shopping for distinctive issues made by artists.

What about Personal Label Manufacturers?

Sadly, many manufacturers claiming to be indie are promoting private-label formulation that they don’t customise. So whereas they might be an unbiased model, as in not managed by a guardian firm, it’s additionally doubtless you can purchase the identical product for a vastly totally different worth from one other vendor.

For example, I really like teal make-up. A number of years in the past, I purchased what was purported to be 4 totally different teal gel eyeliners from 4 indie manufacturers for vastly totally different costs starting from $4.99 to $19.99. Think about my shock and disappointment after I found they had been all the identical gel eyeliner from a non-public label firm.

Transparency and Honesty Matter

I genuinely really feel that manufacturers promoting a non-unique personal label formulation from a producer like LadyburdAliexpress, or Alibaba should be very clear about it. Many individuals who purchase indie are doing so to help unbiased artists and don’t need to buy personal label that lacks creativity and should lack high quality.

I don’t really feel that ‘manufacturers’ that choose eyeshadows and packaging out of a catalog and don’t have anything to do with creating the formulation belong within the indie make-up manufacturers class. They’re akin to MLMs, crypto, NFTs, or junk in my thoughts. Which will sound harsh, however I’ve been duped by considering a model was indie, solely to seek out out it’s a non-public label, which upset me. I need to help indie manufacturers and artists.

On the finish of the day, what I would like is transparency and honesty from firms. Don’t pose as an indie firm in case you’re not.

The place to Purchase Indie Make-up

The place do you go to purchase indie make-up? Principally, you purchase indie make-up straight from a model’s web site, Etsy or Storenvy. Typically an indie magnificence model will likely be large enough to be carried at a bigger retailer, similar to UltaSephoraDigicam Prepared CosmeticsScorching SubjectCredo MagnificenceAmazon, and different retailers.

I extremely suggest paying for indie merchandise with PayPal as a result of PayPal has a Purchaser’s Safety program. PayPal’s Purchaser’s Safety protects you in case of a difficulty with the corporate. You may get a refund between PayPal or your bank card firm if you don’t obtain the product you ordered. Contact PayPal or your bank card firm when you’ve got points.

What about Clear, Cruelty-free, or Vegan?

The phrases’ clear magnificence,’ ‘cruelty-free magnificence,’ and ‘vegan magnificence’ should not FDA regulated. Clear Magnificence is usually a advertising gimmick, and cruelty-free usually means not examined on animals, and vegan means not examined on animals and no animal elements.

Watch my What’s the Distinction Between Cruelty-free and Vegan? video.

My Magnificence Conspiracy Idea

Usually, I attempt to keep away from clear magnificence. Having a concealer go rancid inside a month of utilizing it soured me on most clear magnificence manufacturers. I like preservatives in my make-up that may make it final. My magnificence conspiracy idea is that clear magnificence manufacturers popped as much as get individuals to purchase make-up extra often as a result of we’re in late-stage capitalism. Manufacturers really feel like they should have development on a regular basis to please their shareholders.

How you can Inform if an Indie Product is Good

What is Indie Makeup

You could need assistance with the place to start out with indies and the way to inform if an indie product is nice. Googling, checking Reddit, and checking YouTube for opinions and swatches are the easiest way to seek out high indie make-up manufacturers. Analysis what individuals consider the model, if the model has good merchandise and customer support. You can even verify my weblog! I’m at present fixing 600 previous posts with formatting and picture points, so whether it is an older put up and appears unusual, which may be why.

For indie make-up merchandise, I like to recommend wanting on the elements itemizing. If the listings say ‘shimmer, pigment, or frost,’ that’s a product to keep away from as these should not FDA-approved elements. See the present listing of FDA-approved shade components for cosmetics right here.

As I’m USA-based, that is written with a USA focus when speaking about elements.

Indie Elements Examples


Beneath are a couple of eyeshadow examples:

  • Silica, CI 77019 (Mica), Caprylic/Capric Triglyceride, Dimethicone, Octyldodecanol, Magnesium Stearate, Kaolin, Dimethicone Crosspolymer, Phenoxyethanol, Copernicia Cerifera Cera (Carnauba Wax), Ethylhexylglycerin. [+/- (May Contain): Synthetic Fluorphlogopite, CI 77891 (Titanium Dioxide), CI 77499, CI 77492, CI 77491 (Iron Oxides), CI 77861 (Tin Oxide), CI 77007 (Ultramarines), CI 77510 (Ferric Ferrocyanide), CI 77288 (Chromium Oxide Greens), CI 77742 (Manganese Violet), CI 77000 (Aluminium)
  • Mica, Titanium Dioxide. May contain Tin Oxide, Silica, UltraMarine Blue, Hydrated Chromium Oxide Green, Iron Oxides, Chromium Green Oxide, ferric ferrocyanide, Ultramarines, Calcium Aluminum Borosilicate, Boron Nitride, Bronze Powder, Copper Powder, Silicon Dioxide, Cetyl Dimethicone, Zinc, and Calcium Sodium Borosilicate.
  • Mica, Silica, Titanium Dioxide

Eyeshadow ingredients in general, should have zinc oxide, magnesium myristate, kaolin clay, coated mica, zinc stearatae, carnauba coated mica, or silica on the list of ingredients helps an eye shadow to have blendability and lasting power.


Here are a few blush examples:

  • CI 77019 (Mica), Magnesium Stearate, Kaolin, Zinc Stearate, Dimethicone, Caprylic/ Capric Triglyceride, Dimethicone/ Vinyl Dimethicone Crosspolymer, Phenoxyethanol, Dimethicone Crosspolymer, Silica, Ethylhexylglycerin. [+/- (May Contain): Synthetic Fluorphlogopite, CI 77891 (Titanium Dioxide), CI 77499, CI 77492, CI 77491 (Iron Oxides), CI 778161 (Tin Oxide), CI 77007 (Ultramarines), CI 77288 (Chromium Oxide Greens), CI 77742 (Manganese Violet), CI 42090 (Blue 1 Lake), CI 16035 (Red 40 Lake), CI 19140 (Yellow 5 Lake), CI 15850 (Red 7), CI 45410 (Red 27 Lake)]
  • Sericite Mica, Iron Oxides, Titanium Dioxide, Magnesium Stearate. Could comprise: Manganese Violet.
  • Mica, Silica, iron oxides, Titanium Dioxide, Tin Oxide


Beneath are a couple of basis examples:

  • Mica, Zinc Oxide, Could Comprise (+/-): C.I. 77891 (Titanium Dioxide), C.I. 77492 (Iron Oxides), C.I. 77491 (Iron Oxides), C.I. 77499 (Iron Oxides)
  • Mica, Titanium Dioxide, Zinc Oxide, Silk Powder, Magnesium Stearate, Boron Nitride, Silica
  • Zinc Oxide, Titanium Dioxide, Mica, Silk Powder, Magnesium Stearate, Boron Nitride, Silica

SPF Claims

It’s crucial to notice that if a basis makes an SPF declare, it have to be FDA-rated. Firms can’t declare a selected SPF score from the FDA with out doing costly testing. Usually, solely bigger manufacturers can afford this testing to make the SPF declare.

Questionable Elements

Bismuth Oxychloride is an ingredient I keep away from as a result of it may possibly trigger irritation and rashes. If an ingredient is just not permitted to be used within the USA, however I see that it’s permitted to be used within the UK, I’ll usually give it a attempt. I perceive that others could make totally different choices.

For those who’re a model and need to see an ingredient permitted, you need to submit a petition to the FDA. Sadly, like many different US authorities businesses, they’re woefully understaffed and behind on approving elements.

Learn extra about prohibited and restricted elements on the FDA web site.

And please, don’t fall for the fearmongering of web sites or apps like Suppose Soiled, EWG, Yuka, or Clear Magnificence. These apps and websites are deceptive and make you suppose the whole lot is poisonous when that’s merely not the case.

Harassment within the Indie Group

My love of indie make-up was severely diminished for some time due to harassment from some indie model house owners and their sycophants. (See the Darkish Aspect of Indie Magnificence) These people spent from 2012-2014 day by day telling me I used to be silly, ugly, and talentless and that I ought to kill myself or stop running a blog, which was terrible. Harassing feedback got here in by my weblog, e-mail, Fb, and even on Reddit.

Harassment soured me on the indie neighborhood for some time. Who wouldn’t need to keep away from a neighborhood the place you had been harassed? Fortunately most of these manufacturers have gone out of enterprise. They included Shiro, One Hand Washes the Different, Detrivore, and some different indie manufacturers, all that I had featured on my weblog. Mob mentality is an actual factor. Surprisingly, I’ve acquired apologies from a number of the individuals who took half within the harassment, and I’ve forgiven them. A real apology goes a great distance with me. An apology with out modified conduct is only a manipulation.

It was extremely disappointing to see how a number of the on-line indie neighborhood made excuses for these manufacturers, similar to Shiro, and their dangerous conduct. Thank goodness I’ve my therapist, who helped me develop a thicker pores and skin and work by the trauma.

Make-up Manufacturers to Keep away from

Individuals will keep away from manufacturers for varied causes, and I don’t anticipate everybody to keep away from the identical manufacturers I keep away from. I personally keep away from the next manufacturers due to the best way clients have been handled, the best way I’ve been handled, dangerous model conduct, or product high quality: Menagerie Cosmetics (previously Make-up Monsters, previously Lynx Cosmetics), Notoriously Morbid, Contact of Glam, Looxi, Shroud Cosmetics, Chaos Cosmetics, Saucebox Cosmetics, Moonslice Magnificence, Jeffree Star, Juvia’s Place, Anastasia Beverly Hills, Ofra, and JD Glow.

Are There Completely different Varieties of Indie Manufacturers?

Are there various kinds of indie manufacturers? The reply is sure!

Handmade Magnificence Manufacturers

There are a number of 100% handmade indie magnificence manufacturers. These manufacturers create their very own distinctive base formulation for merchandise, then combine of their micas or dyes to make their gadgets. Many handmade manufacturers create unfastened eyeshadow, unfastened blushes, unfastened foundations, and so forth. Silk Naturals and Aromaleigh Cosmetics are my two favourite examples of one of these high indie make-up manufacturers. Observe Silk Naturals on Instagram to see behind-the-scenes of making merchandise!

Distinctive Formulation and In-Home Lab Magnificence Manufacturers

The following sort of indie is a bigger one. This model has 100% distinctive formulation and an in-house lab to press and manufacture its merchandise, and it could have fancier packaging than a strictly 100% handmade model. My favourite examples of one of these indie are Deadly CosmeticsChild Bat Magnificence, and Fyrinnae.

Distinctive Formulation + Personal Labeling

Some manufacturers create 100% distinctive formulation for his or her eyeshadows and staple product strains, however in addition they promote some private-label merchandise. They’ve attractive eyeshadows, however they promote gadgets similar to private-label lashes and indelible gel eyeliners as extras and clearly mark them as personal label. The final model I knew of that did that is not in enterprise.

Exterior Labs + Distinctive Formulation

The manufacturers I usually see probably the most confusion over are these with 100% distinctive formulation however use an outdoor lab to create and fill their merchandise fairly than in-house. Some examples of this might be Danessa Myricks MagnificenceSugarpill, and Black Moon Cosmetics. They usually have modern packaging that appears similar to their mainstream counterparts and are generally bought on the similar main retailers. Learn the interview I performed with Amy (Shrinkle) of Sugarpill in 2010 to see how exhausting she works on her model.

Indie Make-up Releases

The place do you discover out about indie make-up releases? I like to recommend going to Reddit’s Indie Make-up and Extra to start out. Indie Make-up and Extra, affectionally referred to as IMAM for brief, is probably the most fabulous place to study indie make-up releases on-line. For those who’re on Instagram, you may comply with The Indie Temper (though they had been final energetic in November 2022), the Indie Make-up Scorching Spot, TrendsTopia, and Angelica Nyqvist, who options a number of indies.

Whereas the overwhelming majority of posts on IMAM are about fragrance today, there are additionally gross sales notices for brand spanking new make-up releases. You will note nails, jewellery, style, and extra featured there.

Indie Make-up Manufacturers Listing

Indie Makeup and More

Beneath are my picks for the highest indie make-up manufacturers. My listing is just not exhaustive, however it’s a listing of manufacturers that stand out to me. I created this listing with in depth analysis, and it’s as correct as I could make it to the perfect of my skills. If any of those firms should not indie – if they’re owned/managed by an outdoor supply like a board of buyers or an enormous conglomerate like L’Oreal – please let me know so I can take away them. Additionally, a few of these firms could make gadgets in a number of classes under, however I listed them within the one for which they’re greatest recognized. Please let me know when you’ve got any overview requests for particular manufacturers!

High Indie Make-up Manufacturers Listing

Indie Fragrance Manufacturers Listing

High Indie Nail Manufacturers Listing

Make sure you take a look at the Polish Pickup, a web site with new indie nail polish each month!

Indie Pores and skin Care, Bathtub, & Physique Manufacturers Listing

High Indie Hair Manufacturers Listing

Indie Trend Manufacturers

I do know this put up is targeted on high indie make-up manufacturers however I additionally wished to incorporate some high indie style manufacturers for you too.

Extra to See


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