Iles Formulation Hair Discuss With Jaye Edwards of Edwards and Co.

Edwards and Co is one in all Australia’s main hair salon/company owned by entrepreneur Jaye Edwards.  A salon that provides  salon companies, training, freelance bookings together with his progressive and development setting hair stylists and make-up artists.  Every stylist makes a speciality of their very own area of interest market, providing a very customized service to purchasers.

The Edwards and Co Salon is uncooked and minimal in its design with spacious and vibrant interiors, changing into the winner for Finest Salon Design on the Australian Hair Business Awards 2017 (Alexandria).

With now 5 salons positioned in Sydney, Melbourne, Byron Bay and the Gold Coast, Edwards and Co has seen dramatic development each as a hair salon and enterprise all through its 4 years of existence. In consequence it took house the Finest Salon Enterprise Award on the Australian Hair Style Awards 2017.

Jaye Edwards , Edwards and Co Sydney and Melbourne  Instagram  ….  @jaye_edwardsandco


IF: Inform us what you suppose is the most important problem in hairdressing at the moment?

JE:  Sustaining the integrity of purchasers hair and in addition managing shopper expectations within the age of social media.

IF:  What’s probably the most pleasing a part of your job?

JE:  My purchasers and relationships we construct with them, but additionally my staff. My model doesn’t exist with out them.

Iles Formula Hair Talk With Jaye Edwards of Edwards and Co. by Iles Formula


IF:  Why did you select the trail of hairdressing and was it straightforward to fall into this work?

JE:  I believe it selected me, I moved to Sydney once I was 16 and wanted a job desperately. A pal recommend an apprenticeship, and that’s what I did. It was laborious at first, however then once I may see how I used to be capable of make a lady really feel via her hair, l was hooked.

IF:  In the event you had not made the choice to be a hairdresser what would you will have been?

JE:  A Psychologist.

IF:  What’s your best power ?

JE:  Constructing a salon and staff to suit.

Iles Formula Hair Talk With Jaye Edwards of Edwards and Co. by Iles Formula

IF:  Your favourite hairdressing instruments?

JE:  GHD Curve tong, YS park brush and YS park tail comb.

IF:  Inform us  about your relationship with Iles Formulation. The way you found us and which components is your favourite?

JE:  I used to be despatched a bundle of Iles Formulation and was hooked after the primary use, the best way it made the hair really feel was like nothing I’ve used earlier than. The Hair Masokay is my absolute favourite, it turns the driest hair into silk.

Iles Formula Hair Talk With Jaye Edwards of Edwards and Co. by Iles Formula

IF:  What was your worst hair second and why….Privately or on set/stage or within the salon?

JE:  When a purchasers hair reacted with the bleach and was smoking, usually if colour doesn’t go fairly proper, you may change it. However when hair reacts to bleach and begins smoking. Oh expensive.

IF:  The place do you pull  hair inspiration from?

JE:  My staff, a few of my favourite colorists together with Liz Jung, Tracey Cunningham,  & Johnny Ramirez.

 IF: We thank Jaye and are thrilled that yow will discover Iles Formulation in his  landmark salons throughout Australia.

Iles Formula Hair Talk With Jaye Edwards of Edwards and Co. by Iles Formula

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