In case you missed it, I introduced the launch of my new model, THIS Magnificence, final week. It got here with so many feelings, so many issues to do, and a lot gratitude that it’s taken me till now to put in writing a weblog put up about it. I developed THIS for this neighborhood, so it solely is sensible to share the story right here.
Earlier than I get into extra in regards to the model, I wish to say an enormous THANK YOU – from the underside of my coronary heart – for all of the help on it this far. Even for those who haven’t bought something, the likes, the reshares, the DMs, all of it, has really meant the world. I can’t wait to proceed to see your orders are available and to listen to your whole ideas. Up to now we’ve had such an ideal response, which is simply the cherry on high.
Alright, so let’s get into the model somewhat bit. I don’t wish to write a novel right here however I’d like to share extra of the intention of the model. Listed below are just a few key elements of our model and merchandise:
+ Much less however higher is our important core worth
+ Made in Italy utilizing clear components
+ Launched with 2 merchandise (store right here), extra coming!
+ The preliminary merchandise are supposed to look good on all pores and skin tones, for something in your calendar
As a blogger turned influencer (and somebody who is of course obsessive about magnificence), I’ve tried every little thing over time in terms of magnificence merchandise. And whereas I like testing issues, I’ve reached a degree in my life the place I’m additionally craving much less. Much less stuff in my residence, much less gadgets in my closet, much less waste, much less of every little thing…apart from the great things.
I at all times had the thought of beginning a magnificence model since highschool. And it felt like a pure evolution for me, however as my life advanced, my longing for much less began to actually stick out to me. I finally had the thought to start out a model that was rooted within the LESS BUT BETTER strategy, and that’s the place THIS began.
Whereas I do crave much less in life, I even have greater expectations for the issues I preserve aka I need the gadgets I do select to buy or preserve in my residence (all areas included) to be good – actually good. I need each side of my life to really feel curated, from my closet to my make-up drawer.
THIS is my curated strategy to your magnificence routine.
We launched with two merchandise in two colorways: Kind Issue, our long-wear lip liner and At all times On, our satin-finish lip colour. These really really feel just like the fundamentals for a lip you may put on day by day. Whether or not it’s to drop off, date evening, work, dinner with the women, a gathering, or no matter, these are supposed to get you thru your day, with one much less choice. Which may sound tacky nevertheless it’s truthfully what has pushed me to have such excessive expectations of THIS merchandise. All the pieces is made in Italy and lives as much as EU requirements, and I’m not joking after I stated I went by way of infinite exams with the merchandise as a result of I wanted them to be excellent.
Now we have massive plans for THIS however the model values will stay the identical: much less however higher. Luxurious merchandise with most payoff. We wish to earn a spot in your house, and in your day by day routine, and I actually do really feel like our launch merchandise dwell as much as that.
I’d LOVE to listen to from any of y’all who’ve tried our lip merchandise thus far. Additionally, if there’s a product you’d like to see within the lineup finally, I’m all ears.