“We have been mainly shaking our fists on the concept of Father Time sneaking up on us,” says CEO Eric Fallon, “Whereas we nonetheless couldn’t discover the merchandise we have been in search of.” That’s how the Insurgent’s Refinery model acquired began by Fallon and his two greatest associates, Elan Marks and Justin Maclean, in Toronto.
The crew took issues into their very own palms, deciding to start out what would turn out to be a males’s grooming model. They discovered their method onto the Canadian entrepreneurial tv present Dragon’s Den.
“Kevin O’Leary was a ‘Dragon’ on the time and walked off throughout the first 10 minutes of our pitch,” Fallon remembers. They ended up touchdown a cope with one other of the Dragons, Arlene Dickinson, and used the cash to create their first formed lip balm – the Cranium.
The Insurgent’s Refinery model is actually constructed on creativity, from its revolutionary packaging to its high quality uncooked supplies and hand-picked important oils.
“There’s nonetheless nothing we love greater than dropping new improvements and seeing should you all freak out!” says Fallon, “We wish to see you smile and get excited everytime you maintain one in all our objects. We used to assume bikes and being edgy was cool (bikes nonetheless are – sorry Mother!), however now we perceive that being completely happy is the brand new cool. That’s why our new tagline is remodeling the odd into moments of pleasure.”
Search for rebellious merchandise like Cactus, Ice Cream or Pineapple lip balms, Rehab Curler Below Eye Moisturizer and Soiled Boy Bamboo Face & Physique Wipes at your native London Medication. Then let your interior insurgent share the Canadian pleasure!
