Pleased Asian American Pacific Islander Heritage Month!

For the month of Might, we have a good time and pay tribute to the generations of Asian and Pacific Islanders in America. From previous generations to the brand new ones, there are numerous contributions that make America what it’s right now! OLAPLEX, for one, is proud to have Asian American Pacific Islander illustration within the firm, like our CEO JuE Wong! From stylists, salon homeowners, to entrepreneurs — we have now a lot AAPI love for our neighborhood!

Do you know 23% of salons in America are Asian-owned? Contemplate celebrating AAPI month by getting a service or shopping for a product from one! The extra we assist minority-owned companies, the extra we encourage communities they’re wished! We are able to consider so many AAPI owned salons we love.

At OLAPLEX’s inception, earlier than anybody knew what a bond builder was or what it did, we went to superstar hair colorist, Tracey Cunningham. Not solely is Tracey a robust, inspiring member of the AAPI neighborhood, she additionally performed an integral function in testing OLAPLEX earlier than we even had correct packaging for it! Her belief and assist helped unfold the phrase about our ‘liquid gold.’ From testing it on her A-list purchasers, to educating the world as an OLAPLEX Ambassador!

Along with our CEO, Ambassadors, and Advocates, key roles at OLAPLEX are occupied by AAPI, like our Vice President of eCommerce, Crystal Kim! olaplex.com is our hub to carry all the pieces OLAPLEX to stylists, salons, and customers. It’s the device we use to offer free training, from our blogs to our movies and FAQ. We’re so fortunate to have it in skilled fingers like Crystals and our total eCommerce workforce!

In relation to movies, nobody does it fairly in addition to OLAPLEX Ambassador Man Tang. Man has been an envoy for OLAPLEX for the reason that early days, wowing the web along with his famed fantasy shade transformations. When OLAPLEX revolutionized the hair business, inventing the bond constructing class, transformations had been the primary photograph on social media that wow-ed and transformed folks to attempt OLAPLEX for themselves. World of mouth has performed an integral function and we thank the AAPI neighborhood for contributing to our shared success!

There are such a lot of methods we will thank the AAPI neighborhood within the hair world alone! There are unbelievable organizations on the market doing work to advance the lives of AAPI folks. You may select an AAPI fund or group to donate $1 of your buy to on olaplex.com at checkout by looking for one which’s closest to your coronary heart. It’s clear the contributions of the AAPI neighborhood far surpass the hair business. Their contributions to enterprise, tradition, leisure, innovation, meals and society make the land of alternative a greater place. Pleased Asian American Pacific Islander Heritage Month!