Nowadays, it’s virtually as if skincare has change into second to main a busy and hectic way of life. Stress and ageing, nonetheless, generally is a dangerous mixture in your pores and skin. You probably have no time for superficial magnificence regimes that add complication to your each day routine, meet Vida Glow. This revolutionary model is about to outline the requirements of magnificence for the longer term.
Since Vida Glow launched in 2014, it shortly etched its title within the magnificence business. It particularly garnered the eye of many for its hero Pure Marine Collagen vary. Since then, the model has dedicated to creating merchandise which can be highly effective and efficient utilizing solely clinically confirmed elements. Let your skincare merchandise be just right for you, not the opposite approach round.
We sat down with the girl behind the model, Anna, to choose her mind in regards to the world best-selling marine collagen and extra from Vida Glow.
Q&A with Anna Lahey of Vida Glow
What’s Vida Glow and the way was it born?
We’re an ingestible magnificence model creating science-backed options for contemporary magnificence issues. Vida Glow began after I noticed the transformative advantages of marine collagen in my very own pores and skin, hair and nails – and this sparked my ardour for ingestible magnificence and its potentialities.
What’s your model’s objective? The WHY behind all of it?
All the things from the model’s beginnings, its philosophy and scientific innovation replicate my private drive for serving to individuals uncover actual outcomes from ingestible magnificence. After I skilled the advantages of marine collagen, I invested into the analysis to grasp the scientific proof behind the outcomes I noticed in my hair, pores and skin and nails. And the scientific information was very evident. I knew I needed to share this.
How is it distinctive?
Our funding in science has set the muse for Vida Glow’s success. It’s a definitive level that continues to benchmark us as leaders within the ingestible magnificence business. And we make use of a science-lens at each step of our NPD course of. Final 12 months we invested over $1M into unbiased scientific trials. It’s a giant enterprise, however this dedication to outcomes is why we’ve such a loyal buyer base – with one unit of Pure Marine Collagen offered each 4 seconds.
Who would profit from Vida Glow?
Vida Glow is for everybody. Our formulation are backed by science and are simple to undertake – so you may obtain tangible outcomes, irrespective of your way of life or wider magnificence routine.
How do you go about researching elements and testing new formulation?
We begin by figuring out widespread – and rising – magnificence issues. We look at the foundation trigger of those issues, like pigmentation or hair loss, then discover modern and clinically backed energetic elements to ship the most effective outcomes. As soon as we’ve created our formulation, our NPD tasks undergo stringent scientific and shopper trials to make sure the formulation meets our excessive requirements and creates seen outcomes.
What are you seeing within the market with ingestibles, collagens and internal well being being a spotlight?
Transparency. Customers are demanding accountability and transparency – not solely by way of model values, however the place merchandise are created and the science behind their elements. Years in the past, nobody actually regarded in the back of a pack. Right now, persons are wanting to find extra. I’m pleased with our transparency. From the science behind ingestible magnificence, to our scientific information and what outcomes to count on from our merchandise, educating customers has all the time been a precedence for Vida Glow.
What are YOUR most favorite merchandise from the model?
Pure Marine Collagen will all the time be a staple in my routine, however our Superior Restore Radiance and Hairology formulation game-changing for my pores and skin and hair. Radiance is a vegan capsule which brightens the pores and skin and reduces indicators of pigmentation like solar spots, melasma and darkish beneath eyes. It’s made a major enchancment to the pigmentation from my pregnancies too. And our newest launch, Hairology addresses hair loss and thinning. It’s clinically studied to cut back hair loss by 34% in simply 28 days. It’s been revolutionary for individuals experiencing extreme hair shedding, thinning hair and discovering their hair in every single place! All of which I’ve personally skilled throughout my hair loss.
How do you get your inspiration for merchandise, branding, your workplace house?
All of my artistic inspiration comes from a want to have a optimistic influence on individuals’s lives. Whether or not that’s via our merchandise, vivid visible identification and sunny disposition, or our crew at VG HQ.
You’ve had astounding progress over the previous few years, how do you retain grounded?
Our progress and enlargement into worldwide markets is extremely gratifying. However we’re nonetheless on the journey, there are nonetheless extra targets to achieve, and that’s what retains me grounded. As do my three younger youngsters who consistently hold me on my toes!
When not operating a enterprise how do you observe self-care?
I attempt to take the strain off with simple and lifelike ways in which I can stay my life daily. I wish to have strolling catch-ups with mates. And I do my finest to stay to a routine and plan my days. I wish to really feel ready and I’ve lists for every part, so even on manic days, if I’ve ticked one factor off, I really feel like I’ve completed one thing.
For those who may return and provides your 18-year-old self any recommendation, what would it not be?
Don’t be afraid to make errors. It’s in these moments that you simply study essentially the most.
The crew at My Haircare & Magnificence are enthusiastic about partnering with Vida Glow, what’s subsequent for the model?
We’re creating focused ingestible therapies for particular magnificence issues throughout pores and skin, hair and the physique. Radiance and Hairology have been our first Superior Restore launches – and we’ve one other revolutionary pores and skin SKU coming later this 12 months!
Wish to Attempt Vida Glow?
Actual magnificence for actual life. That’s the ethos of this model. The founder, Anna, insists on clinically confirmed elements to attain lasting and visual outcomes. If not, then what’s the purpose of spending all these efforts and assets on producing skincare merchandise.
Vida Glow likes to raise the customers’ thought of how skincare must be. If this feels like one thing you need to strive, take a look at our web site to study extra in regards to the model and its best-selling merchandise. It’s extra than simply magnificence; this model is about making an influence on individuals’s lives, too.