Renée Evaluations 2022 and Shares What Subsequent Yr Has in Retailer

One other 12 months has come and gone, which suggests it’s time for one among my favourite duties—updating you all on this 12 months’s highlights (plus giving a sneak peek of what’s to come back). Having the ability to share private updates like these is one among my favourite elements of being a small, founder-led enterprise. With out additional ado, listed here are a few of the most noteworthy issues that occurred at our firm in 2022.

We Re-Launched Triple Berry Clean Peel (and It Introduced a Buddy!)

The largest information of the 12 months was the long-awaited relaunch of our beloved Triple Berry Smoothing Peel. As a lot of you already know, the peel was discontinued as a consequence of provide chain points associated to the pandemic. I made a decision this was the right alternative to reevaluate Triple Berry and modernize the formulation. This product has been in my line for over ten years and has been one among our best-sellers for nearly that lengthy, so it was extremely necessary to me to get the reformulation excellent. Greater than something, I used to be so grateful for our fantastic prospects who waited patiently for me to good the system (and amassed a waitlist of just about 5,000 individuals!). Due to you, this actually was a labor of affection for me. It took lots of time to get it excellent, however I couldn’t be happier with the way it turned out. 

Study extra in regards to the thrilling new ingredient updates for Triple Berry Smoothing Peel.

Along with the peel, we launched an thrilling new companion product—the Triple Berry Smoothing Scrub. It’s a delicate facial scrub with completely rounded jojoba beads in a creamy, velvety base. I’ve at all times been a giant believer within the energy of facial scrub due to its means to immediately reveal brighter, smoother pores and skin (and assist fade pigmentation over time). This scrub harnesses all of the antioxidant energy of the triple berry peel and has been giving individuals nice outcomes when used with the peel or by itself. I’ve been getting actually good suggestions on this scrub thus far, which makes me so proud!

If you happen to haven’t tried them but, you possibly can get each the peel and scrub right here. They’re nice for ringing within the new 12 months and may help you obtain your skincare resolutions, no matter they could be. 

We Employed a Full-Time, In-Home Esthetician

I couldn’t do what I do with out my crew to again me, and it by no means stops bringing me pleasure to see our crew rising. I used to be thrilled when one among our part-time workers got here on board full-time. After beginning in a contract place, Lexi is now formally our in-house esthetician. She’s out there through e mail that will help you with any skincare or product questions you could have. She’s additionally spearheading our digital consults! Talking of which…

We Re-launched Digital Consultations

This 12 months, we formally re-launched our MySkinRx digital consultations! I really like this program as a result of it represents the whole lot that my model stands for—you might be distinctive, and so is your pores and skin. Skincare will get complicated, and generally it’s laborious to inform what you want regardless of what number of weblog posts or product descriptions you learn. We perceive that, so we provide this service to provide you one-on-one steerage. You’ll stroll away with a greater understanding of your pores and skin, way of life suggestions, and, after all, a bespoke skincare routine. 

You’ll be able to e-book your MySkinRx by way of our web site at any time. 

We Launched Product Evaluations On the Web site

For the primary time ever, we launched product evaluations on our web site. This firm isn’t only a enterprise to me, it’s additionally my ardour. I’ve been placing all of myself into it for over 25 years, so I’d be mendacity if I stated it wasn’t nerve-wracking to open it as much as everybody’s opinions. That stated, there’s nothing extra necessary to me than listening to our prospects, getting their suggestions, and incorporating that suggestions into how I run my firm. Evaluations are top-of-the-line methods for individuals to provide us direct suggestions, so I made a decision that opening this channel of communication was one of the best transfer. 

The evaluations have been rolling in, and it’s already been such a useful instrument for us. I’m proud to say that based mostly on the five-star score system, we have now a 4.8 common with 90% of our evaluations being 5 stars!

We Launched Subscriptions and SMS

Along with evaluations, we launched subscriptions on our website. This was one other characteristic we needed so as to add to enhance buyer expertise by making the ordering course of extra handy and streamlined. Now, we’ll mechanically ship you the merchandise you persistently re-order (with slightly low cost thrown in, who doesn’t love that?). 

We additionally launched textual content messaging as a option to convey your extra useful content material and a few of my finest skincare suggestions. You’ll additionally get details about offers and new merchandise. Join SMS to be the primary to get distinctive content material and bulletins.

We Had Our First-Ever Spring Sale

Most of you already know that we maintain our annual sale annually on the finish of August. That is the anniversary of once I began my firm (in addition to my birthday!). We needed to attempt including a second sale so prospects wouldn’t have to attend a full 12 months for one more one to come back round. It was a giant hit, so preserve an eye fixed out for one more one in 2023!

I Had a Busy Yr for New Product Improvement

This 12 months has been BUSY for me with regards to product growth. I’ve so many new issues within the works, and I can’t wait to have the ability to share extra particulars with you. That is hands-down my favourite a part of my job as a result of it actually permits me to be artistic and produce to life the hundreds of thousands of concepts I’ve. 

We’ll be launching an thrilling new product this spring. It’s in contrast to something we have now in our present product line, so be sure you’re signed up for our emails to get updates as we get nearer to the launch date. So far as the opposite merchandise I’m engaged on, I’ll provide you with a touch—they faucet into barrier restore and can supply progressive options for all totally different pores and skin sorts.

I Stayed Related With the Magnificence Business

One of many issues I really like most about being within the magnificence business is the individuals I get to fulfill. This business has a few of the brightest, kindest, and most artistic individuals, and I by no means get bored with studying from them.

An occasion that was notably particular to me was the Marie Claire Energy Journey. This occasion is a women-only networking convention that occurs annually. It’s designed to foster significant relationships and at all times contains inspirational panels and audio system. The visitor record is filled with some fairly spectacular girls, so I used to be very honored to be invited this 12 months. 

I additionally attended the Pores and skin of Coloration Convention in Atlanta the place I used to be requested to provide a presentation about my enterprise information and share what it’s like to begin a skincare firm. This occasion was unbelievable as a result of it allowed me to assist and join with my fellow estheticians. 

Lastly, I gave a skincare masterclass at SoHo Home in my hometown of Austin. For this class, I centered on tips on how to give your pores and skin an at-home facial. Everybody who attended the category acquired a Berry Bestie Field, which included each of our triple berry merchandise! It was such time, and my aim is certainly to do extra occasions like this in 2023 so I can join with extra of you in individual. 

So there you’ve got it, 2022 in a nutshell! As at all times, I’m so grateful for the whole lot and I can’t wait to see what subsequent 12 months has in retailer. Wishing you all a contented and wholesome 2023.

With love,


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