Saie’s The Each Physique Marketing campaign Raises Funds and Consciousness for Abortion Entry

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Because the Supreme Courtroom overturned Roe v. Wade in June, greater than 14 states have banned abortion and much more have restricted entry so it’s mainly unattainable to entry one — beneath any circumstances. Non-profit organizations, pro-choice politicians and abortion activists are working exhausting to make sure we don’t return to 1972. However what else can we do to assist? Laney Crowell, founder and CEO of Saie, launched The Each Physique Marketing campaign, bringing 35 magnificence manufacturers collectively to elevate consciousness and funds for reproductive justice.

Manufacturers similar to e.l.f. cosmetics, Glow Recipe, Herbivore Botanicals, Megababe, Nécessaire, and extra took their best-selling product and repackaged it in a limited-edition “Each Physique Inexperienced” carton, impressed by the “inexperienced bandanas and smoke current all through abortion rights demonstrations,” per Saie. A hundred percent of the proceeds help reproductive justice in partnership with SisterSong, a nationwide activist group devoted to defending these most impacted by anti-abortion laws, and inspiring votes for pro-choice political candidates.

“At Saie, our mission firstly is to really feel good and do good for individuals and the planet. Interval,” Crowell stated in a press release. “As a mom of two daughters, I couldn’t sit again and really feel helpless with our rights on the road. I’m grateful and inspired that so many like-minded manufacturers jumped on the probability to take part, associate and contribute to The Each Physique Marketing campaign. It’s our accountability to make use of our platforms to advocate for the precise to control our personal our bodies and create unimaginable change.”


It’s vital to notice that Black and Brown persons are disproportionately affected by abortion bans. Monica Simpson, Govt
Director of SisterSong, defined in a press release: “Ladies of coloration in states with restrictive abortion legal guidelines typically are battling a number of layers of oppression that influence their capacity to entry healthcare and make selections about their very own our bodies. The Each Physique Marketing campaign is catapulting huge magnificence to the forefront of the struggle for reproductive justice by turning their platforms into battlegrounds that can give shoppers a singular pathway to prepare towards anti-abortion legal guidelines. SisterSong is devoted to defending our human proper to bodily autonomy, and the donations raised from this marketing campaign have the facility to alter the lives of 1000’s.”


Each Physique.

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