Social Media Day 2022 – OLAPLEX Inc.

It’s Social Media Day! Whereas this can be a new-ish vacation, it’s one we rejoice with satisfaction, as a result of we wouldn’t be there immediately if it weren’t for hairdressers and shoppers spreading OLAPLEX love on social media. On June thirtieth we rejoice social media and the best way it revolutionized {our relationships} and communication. The way in which we interact with the world grows extra on a regular basis by way of platforms like Instagram, TikTok, Fb, and Twitter — we’re so fortunate to have constructed neighborhood with our followers all through the years!


Our Instagram began with 0 followers. Now, 8 years later, it has a following of two.3 million individuals. What began with our founder partaking with each single stylist, colorist, and shopper that tagged @olaplex or used the #olaplex hashtag has grown right into a neighborhood that conjures up, educates, and uplifts. We’re always implementing new concepts and options that add worth to your expertise on our social media. Our Instagram is a spot so that you can be the primary to learn about product launches and updates, ideas and methods, and hair inspiration. We even have @olaplexenespanol for our Spanish talking OLAPLEX lovers on Instagram and @olaplexfrance for our French OLAPLEX household!


We hit a colossal milestone on Instagram, reaching over 13.7 million hashtags on #olaplex which we created 8 years in the past! We actually have seen over 13.7 million pictures and movies of wonderful work with OLAPLEX on the hashtag and are so extremely grateful for such a loyal neighborhood. Our TikTok account has reached an unimaginable milestone as nicely, hitting over 1 billion hashtags views for #olaplex! For us, it isn’t a numbers sport. We quantify these billions of hashtags views and thousands and thousands of followers throughout platforms as individuals whose lives we are able to impression by way of wholesome hair.


On TikTok, we love partaking by way of our OLAPLEX TikTok Hotline, answering your questions, and educating you learn how to use every one in every of our merchandise accurately with all the professional secrets and techniques we would like you to know! Our movies may also help anybody study the ins and outs of our merchandise in an accessible, enjoyable means! With practically 200,000 followers, we’re so excited to develop with you there, similar to we did on Instagram!


Fb is our schooling hub, the place our superb OLAPLEX web page and OLAPLEX Customers (OU) Group lives. OU is a neighborhood of 148,000 hair professionals and counting, the place we share our information, inspiration, and fervour for OLAPLEX. Our educators purpose to mentor all that search product information and any troubleshooting that’s wanted. We even have OU en Español for our prolonged Spanish talking household — we hope sooner or later to have extra person teams in additional languages to extend everybody’s information of the product. Our objective within the teams is to construct neighborhood amongst professionals worldwide whereas serving to them rework their shopper’s lives with wholesome hair. Don’t fret, if you aren’t knowledgeable, you’ll be able to nonetheless go to our OLAPLEX web page on Fb that has over 1 million likes!


We’re grateful for our OLAPLEX neighborhood. At present is a day to rejoice the relationships we’ve made on-line. With out social media, we wouldn’t have met a lot of our now OLAPLEX Advocates! We found most of them whereas trying by way of our hashtag and tags religiously to search out the perfect expertise on the market, so ensure you interact with us on social media with #olaplex! On behalf of Workforce OLAPLEX, thanks for being right here and serving to us develop — you’re the purpose.


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