xoxo, Jen: What’s indie polish?

That is actually a loaded query, however I’ll do my finest to present you readability on the subject.

Indie by definition means impartial, as a enterprise kind. The literal definition of that is: one that’s not publicly traded on the inventory market, and is usually owned by a really small group of people.


Within the nail polish world, indie means manufactured and packaged by the enterprise proprietor, ie handcrafted. The extra applicable phrase we must always have chosen as a neighborhood in 2009 is Artisan made. However we did not, and right here we’re at Indie Polish. The time period has caught and can seemingly not be modified after 13 years of being known as indie polish.

There may be one other taste of polishes that aren’t thought-about as “Indie Polish” and usually are not “Mainstream.” They’re impartial companies reminiscent of Holo Taco, Mooncat and some others. These are known as “boutique” or “lab made.” The distinction right here is that the enterprise proprietor could design what the polish will appear like, however they don’t manufacture or bundle (bottle, label, field) the polish themselves. They do deal with their prospects and delivery and are sometimes solely obtainable on-line. (there are typically exceptions, for instance, polish expos and particular offers a maker has made with a salon or indie owned store) Each indie and boutique kind polishes normally have a customized buyer expertise the place we are able to work together with the enterprise proprietor straight. Most indies and boutique retailers have just one worker (the proprietor) or a small variety of folks to assist them. These corporations make the most of Nail Bloggers, IG swatchers, and YouTubers for public relations media to promote for them.

Lastly is “Mainstream.” Mainstream are the polishes discovered available at large field shops like Goal, Walmart, some Salons, Drug Shops and so on. These are mass produced and obtainable in giant volumes. Due to their mass manufacturing, most mainstream polishes are more cost effective than indie or lab made/boutique polishes. (once more, there are exceptions like Chanel or Hermes)

Hope that helps make clear! I’ve a glossary web page in my weblog’s high menu bar which may be useful with different acronyms chances are you’ll come throughout within the indie polish neighborhood in addition to a listing of indie/boutique retailers.

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